REEBOK SUSTAINABILITY

Reebok is constructing a brand new reality: one where plastics get a second life, and shoes are made from things that grow. They're headed toward a more sustainable future, but it’s a journey. BlackMath helped to visualize their plan for getting there. I had a great opportunity to work on this project and create conceptual designs for them with the team. Our main focus was to make their sustainable shoe material- Rubber, Eucalyptus Bark, Polyester, Algae and Castor Bean Oil into interesting/modern elements and turn it into a branding campaign. Our key goal was to make sure the elements had the essence of both- nature and funky/new. My main role in the team was to create and conceptualize the elements, animate it’s movement and color/composite a mashup of the element.

Credit :-
Created at BlackMath Inc
Role : Concept Designer

THE ELEMENTS

CAMPAIGN ASSETS

PROCESS

ELEMENTS

Eucalyptus Bark Castor Bean Oil Algae

Rubber Polyester

ANIMATION TEST

COMPOSITION & COLOR

Team

Client: Reebok
Creative Director: Jeremy Salhman, Louie Jannetty
Art Director: Veronica Ni
Designers: Veronica Ni, Addy Tan, Aishwarya Sadasivan
3D: Louie Jannetty, Lyon Graulty, Patrick Foley, Omid Seraj, Evan Feller
Music: Kate S, Jade R
Editing: Noah
Producer: Nickey Georgallas, Jackie O’Sullivan, Alexandra Williams